OVERVIEW
We are looking for a dynamic Performance Marketing Executive to join our marketing team at OXO Living. The ideal candidate will be responsible for executing and optimizing our digital marketing strategies across various channels. This role is crucial for managing our community of investors, guest, and prospects by implementing workflow and management systems, executing email marketing campaigns, enhancing our SEO efforts, and much more. Your work will directly contribute to increasing our online presence and driving revenue growth.
Key Responsibilities
- Campaign Management: Plan, execute, and manage performance marketing campaigns across multiple channels (e.g., PPC, SEO, SEM, social media ads, email marketing) to meet or exceed specific KPIs.
- Managing Leads, Contacts, and Opportunities: Develop and implement strategies for lead generation and management. Ensure seamless tracking and management of contacts and opportunities throughout the sales funnel.
- Funnel Management: Analyze and optimize marketing and sales funnels to improve conversion rates. Implement strategies to move leads through the funnel more effectively.
- Landing Pages: Design and optimize landing pages to improve user experience and conversion rates. Work closely with the design and development teams to implement best practices.
- Automations: Create and manage marketing automation workflows to improve efficiency and personalization of marketing efforts.
- Email Marketing: Design and execute email marketing campaigns, including newsletters, promotional offers, and engagement campaigns, to nurture leads and retain customers.
- UTM Management: Implement and manage UTM parameters to track the effectiveness of marketing campaigns across different channels accurately.
- Data Analysis & Reporting: Analyze campaign performance data to identify trends, insights, and optimization opportunities. Prepare and present reports to the marketing team and senior management on a regular basis.
- A/B Testing & Experimentation: Conduct A/B tests across campaigns to test different strategies and improve campaign performance continuously.
- Market Research: Stay updated with the latest trends, tools, and best practices in performance marketing and digital advertising. Conduct competitor analysis and market research to inform strategic decisions.
- Technical Proficiency: Utilize marketing technologies (MarTech stack) effectively for campaign execution, tracking, and reporting. Ensure proper tracking setup across all digital platforms.
- Compliance and Brand Consistency: Ensure all marketing activities comply with industry standards and company policies. Maintain brand consistency across all digital marketing efforts.
- Reporting: Regularly report on the performance of marketing campaigns, including analysis of key metrics and ROI. Use insights to make data-driven decisions to optimize future campaigns.
Requirements
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- Proven experience in performance marketing, digital marketing, or a similar role.
- Strong knowledge of marketing tools and software (e.g., CRM systems, email marketing platforms, Google Analytics).
- Excellent analytical and problem-solving skills.
- Ability to manage multiple projects in a fast-paced environment.
- Strong communication and teamwork skills.
- Experience with SEO, content management systems, and email marketing strategies.
What We Offer
- Competitive salary and benefits package.
- Cool and friendly work environment
- A collaborative and innovative team.
- Opportunities for professional growth and development.
- Flexible working arrangements.
How to apply
Interested candidates should submit their resume along with a cover letter detailing their experience related to the responsibilities listed above and why they are the best fit for this role at OXO Living. Please include any relevant work samples or case studies that demonstrate your expertise in performance marketing.
Send email to: [email protected]
With subject: [Position Title]
