A global shift in how we live, invest, and restore ourselves—OXO Living’s Johannes Weissenbaeck shares the philosophy behind The Pavilions, and why Bali is becoming the soul of wellness living for a new generation of global citizens.
What does it mean to live well? In a world shaped by speed, screens, and striving, the idea of home is quietly transforming. It’s no longer just about ownership but about how a space makes you feel.
In this intimate conversation, The Weekend Australian’s Lisa Allen sits down with Johannes Weissenbaeck, founder of OXO Living, to explore the vision behind The Pavilions, a limited-edition collection of wellness-focused villas nestled near Bali’s emerging Nuanu Creative City. Together, they unpack why wellness real estate is rising, what makes The Pavilions different, and why Bali is at the heart of it all.
Wellness is No Longer a Luxury—It’s a Lifestyle Shift
According to Johannes, the global movement toward wellness real estate began with a universal pause: the pandemic. “Covid gave the world a reset,” he explains. “Health became personal. People began to re-evaluate not just how they work or travel, but how they live.” The result? An 18% year-on-year growth in wellness real estate, projected to continue through 2030.
“Real estate is now following lifestyle,” he says. “And lifestyle is being led by wellness.”
Who Is Wellness Real Estate Really For?
At first glance, you might assume this market is reserved for high-end retirees or global nomads. But Johannes sees a broader spectrum. “Our buyers are what we call global citizens,” he shares. “They may live in Singapore or Dubai, but Bali has become their second or third home. For younger people, it’s affordability and energy. For older generations, it’s value, support, and lifestyle.”
From early-stage professionals to semi-retirees investing their superannuation, the draw is the same: a desire for purposeful space—places that support the body and soothe the mind.
Why The Pavilions Isn’t a Resort—It’s a Reset
Unlike traditional developments, The Pavilions wasn’t designed as a hotel or gated compound. Instead, it’s a living system built on wellness principles.
The masterplan includes a central wellness pavilion with hammams, aquatherapy, spa services, and zen spaces. But the true innovation is in the architecture. “We studied the world’s Blue Zones,” Johannes explains, “and found that community and privacy are the two essential ingredients for longevity.”
So the layout is intentional: a circular flow that encourages connection, while each villa offers total seclusion. “It’s a place where your home becomes a temple,” he says. “It helps you reset—not just digitally, but emotionally.”
A Global Standard at a Fraction of the Price
While the experience feels luxurious, the pricing remains one of Bali’s best-kept secrets. “To build this level of quality in Europe, you’d spend $5,000 to $7,000 per square meter—just on construction,” Johannes notes. “Here, you can own a professionally designed, fully-managed villa, including freehold land, for around $3,000 per square meter.”
That value extends to rental yield and capital growth—far outperforming traditional Western markets, where returns often plateau below 3%.
Why Nuanu Matters?
Located just steps away from The Pavilions, Nuanu is more than a neighbor—it’s the future of intentional living. This 44-hectare creative city is designed around education, wellness, sustainability, and the arts. “70% of Nuanu will remain green,” Johannes emphasizes. “It avoids the mistakes of overbuilt areas like Seminyak or Canggu.”
With its own schools, nature preserves, and cultural programs, Nuanu complements The Pavilions with a shared vision: living not just better, but more consciously.
What Makes The Pavilions Truly Unique?
When asked what he loves most about the project, Johannes pauses. “It’s humble,” he says. “The design doesn’t shout. It listens. Every detail is considered. Every villa is unique. It’s not about showing off—it’s about creating a space that feels like yours. A space that helps you live longer, feel clearer, and invest—not just in property, but in yourself.”
The Pavilions, in Three Words
When pressed to describe The Pavilions in three words, Johannes offers:
Privacy. Wellness. Investment.
But not just financial investment. “It’s about investing in yourself,” he adds. “Every time you return, you’re doing something for your soul.”
Ready to experience wellness living?
Discover The Pavilions by OXO Living and register your interest today.
About the Author:
Lisa Allen is an Associate Editor at The Australian and Editor of The Weekend Australian’s luxury property magazine, Mansion Australia. She has covered business and real estate for over a decade and previously served as Queensland Bureau Chief at The Australian Financial Review. Lisa is also a contributor to the BRW Rich List and brings a sharp eye to the evolving luxury landscape.
