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Celebrating World Tourism Day: Go Beyond Leisure!

September 27, World Tourism Day, is more than just a holiday. It's a global celebration of cultural exchange, sustainability, and economic growth through travel.

September 27 marks the celebration of World Tourism Day, as an occasion for us to reflect on the deep meaning of tourism and its important impacts. It’s not just about having a holiday in another place and sightseeing, World Tourism Day drives positive change, exchange cultural understanding, and promote responsible and sustainable practices.

World Tourism Day, established by the United Nations World Tourism Organization (UNWTO) in 1980, is an annual event proposed to bolster our awareness and understanding about the role of tourism for us. This day represents the new brand of tourism which goes beyond leisure, it is a powerful driving force for economic growth, cultural exchange, and international cooperation.

The theme of World Tourism Day changes each year, focusing on different aspects of tourism. It encourages governments, businesses, and individuals to consider how they can contribute positively to the industry. It also calls for greater understanding and appreciation of various cultures and the preservation of natural and historical heritage.

Tourism is more than just a means to explore new destinations and relax. It is a global economic driver, a bridge between different cultures, and a catalyst for sustainable development. Here's what tourism means for the world:

  1. Economic Growth: Tourism generates jobs and income for millions of people across the globe. It contributes significantly to GDP in many countries, making it a vital sector for economic growth.
  2. Cultural Exchange: Tourism fosters cultural understanding and appreciation. Travelers experience new traditions, foods, and languages, which break down stereotypes and encourage mutual respect.
  3. Environmental Conservation: Responsible tourism supports the conservation of natural environments and cultural heritage. Visitors often develop an appreciation for the places they visit, which can lead to efforts to protect them.
  4. Education: Travel is an excellent way to learn about the world. It offers hands-on experiences that no textbook can provide, enriching people's lives and expanding their horizons.

OXO, a real estate and property management company based in Bali, is an example of a business that prioritizes responsible tourism. We understand the importance of protecting Bali's natural beauty and preserving its unique culture. OXO supports responsible tourism by providing sustainable accommodations and practices.

Our properties are designed with environmental sustainability in mind, incorporating eco-friendly materials and energy-efficient systems. OXO also collaborates with local communities, providing jobs and training opportunities for the Balinese people. By involving the community, OXO ensures that our activities are in harmony with the local communities.

Furthermore, OXO engages in initiatives to protect Bali's environment, such as beach clean-up campaigns and supporting conservation efforts. Our commitment to responsible tourism is a testament to the positive impact that businesses can have on the world through sustainable and ethical practices.

The concept of responsible and sustainable tourism is integral to ensuring that tourism benefits both the travelers and the destinations they visit. Companies like OXO in Bali set an example by championing responsible tourism and making the world a better place one journey at a time. As travelers, it's our responsibility to embrace and promote these values, fostering a brighter and more sustainable future for all. #BuildTomorrowToday